Contextual Apps

Our digital experiences are so universally mediated by devices and apps that we often forget how inconvenient they can really be. What if we could have the information we needed, when we needed it, where we needed it, with as little friction as possible? We could ask for a cocktail recipe while cooking in the kitchen, and it would be projected into our field of view, without devices, apps, ads, or cookie consents getting in our way.